Fort Cerise
European spirits agency
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About

Passion. Experience. Diligence.

Style. Substance. Experience.

History

Johan and Ruth have been working together for 8 years already in various spirits-related ventures. Johan has worked mostly for brand agencies who serviced clients as Diageo, Pernod Ricard and Unilever and Onder de Boompjes Distillery. 
Ruth has worked for largest beverage caterer in the Netherlands, servicing all the brand activations for Bacardi and Nolet Distillery. 
8 years ago they came together and formed a strong pact together. Fort Cerise is the result where both Ruth & Johan do exactly where their passion is; creative management with a strong analytical backbone and a hands-on approach to every aspect of the business.
With savoir faire we'll handle your brands!

 

Get in touch

We at Fort Cerise know that finding the right agency to represent you is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

Book an appointment ▸

 
 

Agents

 
 
Johan

Johan

Analytics & Marketing

Johan

Johan has more than 15 years of spirits-industry experience, making him the go-to person when you need a creative, solid and sustainable solution to your needs. Packed with a enormous active network in suppliers, creatives, bartenders and importers Johan focusses on getting your brand right into the target group. 

 

Education

Tech University Delft
Industrial Design Engeneering, 2003

Nice to know

•  Awarded Best Bar of Netherlands in 2008 with his bar-restaurant.
• Has a passion for gastronomic bartending and creating new cocktail techniques.

 

 
 
Ruth

Ruth

events & documents

Ruth

Ruth focusses on logistics, documents, payments and all backoffice work. When Johan is traveling the business stays completely up to speed handling orders without delay. One of her strong points is the management of events; whether it's a small booth at the Boutique Bar show or a huge plaza at Bar Convent Berlin; she'll make it happen. Her vision is: "Tell me your vision; I'll just make it happen."

 

Education

Bachelor Hogeschool Rotterdam
Staffing & Organisation, 2001
Asian Business Management, 2003

Nice to know

• Thrives on consistency and project management
• Speaks fluent Mandarin